2. develop a segmentation scheme for bulletproof backpacks and

    

1. Review the importance of clearly defining a target market. (text, pp. 214-218 and lecture notes on “Targeting”

1. Develop a segmentation scheme for bulletproof backpacks and include the most important segment descriptors (demographics, psychographics, behaviors, values, attitudes, etc. for the segments

  

1. For this product, define the target market(s) you would focus on, and describe why you would choose this/these target segments.